Questions
Straight answers.
What dealer principals, general managers and used-car directors ask before they try Rooftop.
Who is Rooftop for?
Dealer groups with two or more stores that want to move used units between their own stores before they age out to a wholesale auction. It is for licensed dealers only, and is not offered to consumers.
What does it cost?
$249 per active store per month, after a 14-day free trial. That covers unlimited managers, listings and transfers. There is no buy fee, no sell fee and no per-vehicle charge. Draft and archived stores are not billed, and adding a store mid-month is prorated.
Is there a contract?
No. It runs month to month. Cancel in Settings and charges stop at the end of the billing period. Prices change only with at least 30 days' written notice to your administrators.
How does inventory get in?
Point Rooftop at a store's Dealer.com, DealerOn or Dealer Inspire website and it brings in the vehicles with their photos, prices and in-stock dates. You can also use an HTTPS feed, a CSV or Excel file, a pasted spreadsheet, or the API.
A manager decides what gets listed. Nothing is offered to the group automatically.
How does bidding work?
A listing is a timed auction: 24 to 72 hours, or 10, 15 or 30 days, with 15 days as the default. It has a starting bid, an optional reserve and an optional Buy Now price.
Bids go up in $100 steps by default. Every store sees the high bid and never who placed it. A bid in the last two minutes adds two more, so nobody is sniped.
How does Rooftop suggest prices?
From the unit's wholesale value: your book figure if you type one, which stays private like the reserve, otherwise 86% of the advertised price less $1,000.
Once a unit is aged, the suggested starting bid is what an auction would pay you after its fee and transport. The suggested Buy Now is what an auction would cost the buyer, all in. Any price between the two beats the auction for both stores.
The form shows its working, line by line, and you can change every figure.
Who can list, bid, approve and sign?
Whoever manages a store acts for it, and administrators act for every store. View-only people change nothing. You can name one manager or signer per store, and require a GM's or the group office's approval above a threshold.
Everyone with that authority signs in with a passkey or an authenticator app. There are no exceptions.
Is Rooftop a broker or an auction house?
No. Rooftop is software. It is not a dealer, broker, auctioneer, agent, carrier or escrow holder, and it is not a party to any transfer. The transfer is between your stores.
How do stores pay each other?
Outside Rooftop, however your group settles between its companies today. Rooftop never holds or moves money.
The transfer register, an Excel or CSV export with one line per sale between legal entities, is built for your accounting office.
What about titles, odometer statements and taxes?
Those stay with each store, as they do today. Rooftop produces the bill of sale and the record around it, and nothing else.
Who moves the car?
You do. Rooftop records the carrier, the cost and who pays, and tracks the car from pickup to delivery so nobody has to ask where it is.
A move between your own stores still costs money. Reports shows that cost beside the auction costs avoided, so the two can be read together.
Is the electronic signature valid?
The terms rely on the federal ESIGN Act and Michigan's Uniform Electronic Transactions Act. Each signer reads the document, confirms who they are with a one-time code sent to their verified email, and gives consent.
The signed PDF is sealed with its signature record and can be verified later. The standard bill of sale wording is a starting point, not legal advice: replace it with your group's own terms.
Where does "auction costs avoided" come from?
From estimates by price band, set low on purpose: a sell fee of $250 to $700, a buy fee of $200 to $600, $200 of transport each way, a $25 condition report and a $125 post-sale inspection. Auction houses publish no fee schedule, so enter your group's real costs in Settings and the report uses those.
The buyer's side counts on every transfer. The seller's side counts only when the unit was aged when it was listed. Holding cost is shown beside the figure and never inside it, and the figure is not net of your own transport.
What data do you hold, and do you use AI?
Vehicles, work accounts and the documents your stores sign. No retail customer information: the terms say not to add any. Each group's data is kept apart from every other's.
AI is off until your group turns it on. If you do, only the search sentence you type or a spreadsheet's column headings are sent. Never inventory records or documents. Everything works without it.
What happens if we cancel or delete the group?
Export first: the records workbook and every bill of sale are yours to keep, and dealers usually have to keep transfer records for years.
Deleting a group starts a 14-day read-only wait that any administrator can cancel. After that the group's records and files are permanently deleted, and backup copies expire within 35 days. Rooftop keeps the agreements you signed with it for 6 years.
Something else? Ask us.
Your move
Your group's inventory, finally working together.
Setup takes minutes. Your first aged unit can be in front of your sister stores today.